SWOT stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analytical technique that helps to develop insight and understanding on a particular subject. It is extremely versatile and can help answer questions on countries, hostile actors, your own business, business rivals, or individuals. SWOT is a great tool to present information as it is easy to read, easy to talk through and easy to understand. In the SWOT you’re essentially asking two closed